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Sharon & Jim Allen

Award-Winning Travel & Cruise Specialists

CRUISE & Travel Specialist

01472 867757Contact Me

Personal Background

Why GoCruise & Travel witH

Sharon & Jim

High Street Agent of the Year winner 2021

We are a small, family-run business and travel is our passion.  I have been a travel agent for over 30 years and Jim has been in the industry for the past 15 years - so we share a lot of knowledge.

When we opened our store in Grimsby, we wanted to offer a fantastic customer experience - starting the minute you walk through our doors to the moment you return home after enjoying your holiday.

Customer Service is very important to us and our customers are the heart of our business.  We know there are many ways your can book a holiday and we truly appreciate each and everyone of our clients who book with us.

We also partner with hundreds of travel suppliers which enables us to offer a fantastic range of holidays at incredibly competitive prices too.

Our favourite cruise ship..

We adore all types of cruise ships as they are all unique with different qualities.  We have been lucky enough to experience river cruise ships and smaller, boutique  brands where service is key; to the massive Mega Ships where there is never a dull moment and plenty of activities for everyone to enjoy.

We believe there is a cruise ship out there for everyone - and it is our job to make sure we get you on the cruise that's right for you!

Next on our wish list is...

After 2020... we would love to go anywhere!

In the past few years we have travelled a lot... and we are really missing our holidays.  We have visited Los Angeles, Vancouver, Seattle, San Francisco; taken relaxing, all-inclusive holidays to Majorca, Dominican Republic and Thailand.; city breaks to Paris, Rome, Madrid, Amsterdam; river cruises along the Danube and the Rhine; had a family cruise to Alaska, Norwegian Fjords, Baltics, Spain and Italy, the Greek Islands and closer to home around the Scottish Highlands and Islands and we also took our youngest daughter to Lapland for a short break (not sure who enjoyed it the most...such a magical place).

Where next... after our training and research we would love to get first hand experience of the Far East, Australia and New Zealand.

Why choose to book with us?

We have many years experience (more than I would like to admit) within the Travel industry to give you that independent, personal recommended guide to create your perfect holiday.

We will help you every step of the way from the moment you get in touch to finalising your itinerary and handing you your tickets before you travel.  We still get as excited booking your holidays as if they were our very own.

We aim to take the stress out of booking a holiday.  We will search for the right holiday for you at the right price, we will take care of your reservation and all your paperwork, we will keep you updated on your booking and issue your tickets and even check-you, leaving you with nothing to do except pack your suitcase and look forward to a fantastic holiday.

2020 has been a very challenging year for us but we are so proud of our team and the service we have offered.  Each and everyone of our clients has had a full refund for their cancelled holiday - or rebooked for a later date.  We were at the end of the phone every day to answer questions and concerns and the positive feedback we have had from our clients has been most rewarding.

Read more about my story

Cruise Experience


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May 17, 2021

I wanted to drop you a line to say just how impressed me and my wife were with your services.  Previously, for every holiday, my wife has researched everything and then booked it all herself - and this was the intention again this time.  The amount of time that goes into researching everything - country, ships, food, beaches, travel etc etc etc is ridiculous, but it's what we've always done.  This time we thought we'd make a change and let someone else try.  

Oh my word.  

We have a pretty good understanding of what an exceptional customer experience is like.  Sharon and her team at Go Cruise and Travel not only fully understand what this means, but they execute it without drama or show.   It was exceptional.  Not only was everything taken care of, and we were listened to at every step with everything catered for, it was then explained that, because we had booked through the travel agent, then if anything were to 'go amiss' during our trip - anything - we had just one telephone number to call.  This call would then set in motion everything that would be required to put everything right.  We would have no need to worry about anything, it would be taken care of.

Firstly, to have someone actually listen to you - and I mean listening to understand, rather than listening to then tell you what they think you should do - was a departure from previous experiences.  A very welcome departure.  That, in itself, let's you believe that this is a different kind of company.  Everything from that point onwards was brilliant.  The service in the shop was brilliant, the follow up communications was when it was supposed to be (sadly lacking in other businesses), the details were correct etc etc etc.  We even had a follow up phone call to ensure we had received everything and was there anything else they could do.

Sadly, due to illness a few short days before our trip, we were not able to travel.  Having invested several thousands of pounds in our holiday you are then worried about what you need to do to claim everything back.  Step forward the exceptional GoCruise and Travel business.  We needn't have worried.  They took care of everything for us (for the things that were in their control).  Dealing with our insurance people was the polar opposite of dealing with Sharon and her team.  If only, as a professional business coach, I could instil the attitude and behaviours (and, clearly, their systems and processes) of the team at Go Cruise and Travel (Grimsby) in every other business, we would have some amazing businesses.

I can't praise Sharon and her team highly enough.  'Disney-esque' says everything about them.  Thank you.

John and Catherine
May 17, 2021

After a turbulent year, nothing was too much trouble for Sharon; rebooking and arranging our fcc for our next 🚢 big holiday! Highly recommend - such a lovely local friendly agent ! A nice little thank you goes a long way! ☺️

September 24, 2019

I just wanted you all to know how fantastic the staff are in Grimsby, it was my husband's 50th birthday and we booked a cruise through Sharon. Everything was just perfect from me phoning up, asking silly questions, booking other things, making sure everything was ok and on the day till us coming back so thank you to everyone in Grimsby, they are all lovely staff and I will definitely be booking through them again.

Mrs Drury